Map your one ideal customer across the 4 L's, then build your pitch on a real person.
When a message falls flat, people reach for better words. The real lever is your Person. Get this right and your problem and promise fall into place.
I help [Person] who [Problem] get [Promise].
Analysis & ObservationWhat you can see and research
Intuition + InsightWho they truly are inside
👁️
LOOKSAppearance
How they look, and where they use what you offer.
👍
LIKESPsychographics
Their interests, habits, and what they value.
🏠
LIFEDemographics
Their daily life, background, and environment.
❤️
LOVEMotivations
What drives them, and what they are reaching for.
✨ AI shortcut
Let AI fill the first draft
Stuck on a blank box? Paste this into ChatGPT, Claude, or Gemini for a starting draft, then make it yours. (A version that fills this in for you and maps profitability is coming.)
Act as a customer researcher for my brand. My product is [DESCRIBE IT]. My audience is [DESCRIBE THEM]. Fill out my Profit Profile across the 4 L's, in plain language with specific, real details (no generic labels): 1) LOOKS - what they look like and where they use the product. 2) LIFE - their daily life, demographics, and environment. 3) LIKES - their interests, online habits, and values. 4) LOVE - their motivations, goals, and what would delight them.
Person named. Now check your message.
The Profit Profile feeds the Person in your Six Second Pitch. Run your message and see how well it lands in six seconds.