A short, plain guide to understanding your score and fixing the one thing costing you customers.
Run my free clarity score →You already did the hard part. You ran your message through the Six Second Pitch and got a score. Most business owners never do that. They keep spending on ads, content, and websites, hoping the problem is the marketing.
Usually it is not the marketing. It is the message. People do not buy what they do not get. If a stranger cannot tell who you help, what problem you solve, and why it matters in about six seconds, they scroll past. No matter how good your work is.
This guide does one thing: it turns your score into a next step. Read it once, fix one thing this week, and watch your message start to land.
Your Clarity Score is an average, out of 10, of five things: Person, Problem, Promise, Proof, and your Call to Action.
No matter your band, the fix starts in the same place.
When a pitch is weak, almost everyone reaches for better words. That is fixing the paint when the frame is bent. Start with the Person instead. Change who you are talking to, and the problem changes, and the promise changes with it. Person is the lever that moves everything else.
Fix them in this order, and do not skip ahead. A perfect promise aimed at the wrong person still fails.
The most common reason a pitch falls flat is not the words. It is that the Person is too broad. "Entrepreneurs." "Small business owners." "Anyone who wants to grow." These feel safe. They make no one feel seen.
The test: if your Person fits 10 million people, it fits no one.
Answer in plain words: Who would benefit most from what I do, right now, today? What are they stuck on? What do they say out loud when they are frustrated?
Every problem has two versions. The one you see as the expert, and the one your person feels every day. They are rarely the same words.
The Six Second Pitch uses the felt version. To find it, go where your person talks. Reviews, comments, DMs, the questions they ask you. Copy the exact words they use when they are frustrated. When you name their problem in their words, they think you read their mind. That is where trust starts.
Most promises are methods dressed up as results. "I help you build a content strategy." "I help you clarify your messaging." Those are methods. Your person does not want a content strategy. They want clients. They do not want clearer messaging. They want people to finally get what they do.
The Promise is the result on the other side. What they can do, say, feel, or stop worrying about after you help them.
Assemble your pieces into one sentence using the formula above. Then run the six-second test: read it to someone who does not know your business. Can they tell you what you do and who it is for? If yes, you are landing. If they pause, you found your weak spot, and now you know which piece to sharpen.
A clear message is the cheapest growth lever you have. Fix it once, and every ad, post, and page works harder for free.
Score my message →